GenieNRM today announced that SinoPac Securities, a leading securities firm under SincoPac Holdings in Taiwan, has chosen GenieNRM’s GenieATM for its unique distributed network architecture supporting capability as well as the efficient business analysis capability to increase SinoPac’s financial service revenues.

SinoPac Holdings is the foremost paradigm merger of banking and securities businesses run by professional managers in Taiwan. Since January 2004, SinoPac Holdings has reorganized itself to fully integrate its banking, securities and other subsidiaries focusing on customer-centric orientation. Visioning to be among the elite of securities firms in the Pacific Rim, SinoPac Securities supports superior customer services such as that offered by large-scaled internetworking, Information Technology, Processing Centers and Call centers and provides necessary back office platform for all business units, in the effort to achieve professionalism and scale. With 88 domestic branches, the company’s network supports a multitude of proprietary financial applications used by both employees and customers. Therefore, SinoPac recognized its strong needs of understanding how its network services are utilized and contributing and enhancing network reliability to assure performance of mission-critical financial applications.

After a detailed search for network traffic analysis solutions, SinoPac decided to fulfill its needs using GenieNRM’s GenieATM. By deploying the GenieATM solution, SinoPac expected to visualize its network traffic into application-level, identify and analyze network usage patterns and user behaviors so that can assure critical data flows supporting its securities trading applications. Additionally, due to the nature of SinoPac Securities’ distributed network architecture which connects more than 80 branches domestically, the conventional link-based traffic management solution incurs the problem of high deployment costs and difficulty of centralized management. The underlying NetFlow technologies enable GenieATM a highly distributed solution which perfectly meets the management needs of distributed network architectures like SinoPac’s – the flow-based technology collects real-time traffic information from distributed network sites while provide centralized analysis via Web-based UI remotely, from anywhere, at any time.

As a result, the network managers of SinoPac Securities now can manage the distributed network architecture more easily with the traffic visualization drilling-down to any details from various perspectives of interests. For example, using GenieATM’s unique Top-N traffic ranking models, SinoPac now can conduct analyses of what’re the most popular financial services to its customers and what’re the returns of specific customers over the investments on them. Upon the insightful business information, SinoPac can excel at making better business plans and rolling-out more profitable services. SinoPac has also decreased the Total Cost of Ownership (TCO) of its scaled network connectivity via the ease-of-operation GenieATM solution providing quality of traffic manageability without a costly, large-deployment-demanded, traffic management solution.

"State-of-the-art, networked communications capabilities are critical in the financial service sector, for companies that need to communicate to dispersed branches, and for the customers that rely on their services,” said Richard Liu, VP of Product Marketing, GenieNRM, "the fact that leading financial companies such as SinoPac Securities are using GenieNRM’s technologies network-wide validates the fact that our solutions are the most effective, comprehensive and scalable traffic analysis and management solutions in the industry.”


About SinoPac
SinoPac Holdings, founded by leading financial players - Bank SinoPac and SinoPac Securities (former National Securities) - in a spirit of partnership is setting the standard for the integration of financial services in Taiwan. It brings together two highly professional management teams by integrating their ideas across products and distribution channels. For more information, please visit http://www.sinopac.com

About GenieNRM
Genie Network Resource Management Inc. (“GenieNRM”) was founded in 2000 with a vision to be the leading technology company in Asia Pacific by providing products to ensure IP networks’ efficiency, accuracy and quality. With head office in DE and sales offices in Beijing, Shanghai and Taipei, GenieNRM has approximately 90 employees worldwide. Through ongoing technology innovations, Genie has built up a portfolio of network management solutions, which include: GMSS (Genie Management Service System), GenieATM (Genie Advanced Traffic Manager), GenieACS (Genie Access Control System) and GenieATP (Genie Advanced Traffic Probe). Our products have been deployed successfully for a wide range of customers from varied market sectors, such as Telecom operators, Internet Service Providers, educational bodies, corporate and government institutions. For more information, please visit http://www.genienrm.com