To maintain and increase profitability, service providers face a multitude of challenges. Gain competitive advantage and a higher subscriber base through deploying a highly performance service, providing of value added services to increase revenue, utilizing bandwidth as efficiently as possible, while minimizing costs incurred from network down time from security breaches.

With today’s networks ever growing in complexity and scalability network administrators of telecom/service providers find achieving these goals increasingly hard to meet.

Challenges of Network Administrators of Telecom/SP Network Traffic Analysis Network Security Diagnose Network Traffic Control Lack of network-wide, cohesive network analysis (only discrete device-/ link- based information) Lack of security solution with carrier-grade performance and scalability Lack of carrier-grade traffic control solution to match the growing network scales Lack of in-depth knowledge (only traffic volume, utilization statistics) Lack of zero-day threat detection capability (need to wait for signature patches) Lack of L7 application classification and subscriber identification knowledge Lack of automatic analysis intelligence (network- modeling) and reporting capability Lack of detailed analysis of detected events (further info needed for fortifying security) Lack of policy/rule granularity for administrators to enforce control aligning business strategies Lack of effective troubleshooting capability for real-time or forensics diagnoses Lack of sophisticated alarming mechanisms (alerts generated from distributed security devices cause alert flood) Lack of control options for different goals (abuse prevention, premium-service provision, security protection, etc.)

GenieNRM offers telecoms/service providers a total solution to optimize their network services for their customers, while reducing the cost of network investments.

GenieNRM Solution benefits

• Network-wide Traffic Monitoring for Cost-Effective Network O&M - Understand not only discrete device-based or link-based network traffic status, but also continuous network-wide information. Analysis available includes that of traffic route, usage tendency, traffic growth trends and Top- talker/application.
• Decision Support in Peering Management and Capacity Planning - Instead of guesswork, network managers can optimize network planning with practical traffic information, such as traffic trend statistics and drill-down Top-N analysis. Also BGP-based analysis information helps to optimize traffic routing policies and help achieve the most cost-effective Peering/Transit relationships.
• Automatic DoS/DDoS/Worm/Anomaly Traffic Detection - Timely security alarming and performance degradation detection via automatic behavior learning models. The unique real-time/historical troubleshooting facility enables threat locating and incident back-tracing capabilities for network administrators, enabling them to implement effective counter-measures and refine security policies.
• Enhanced Traffic Visibility for Business Analysis - Provides in-depth user and up to L7 application network distribution and cross analysis of complex network environments. Marketing departments of service providers can use the detailed usage demographics to gain competitive advantage in uncovering untapped revenue opportunities.
• Actions to Increase Revenue and to Reduce Operation and Infrastructure Costs: The total solution includes capabilities ranging from: efficient processing of traffic to a programmable action framework for real-time control on the high-speed traffic. Via granular policy control, service providers can:
  
  • Premium Service Deployment - Roll out premium services such as VoIP and online gaming to increase average revenue per user (ARPU);
  • Tiered-Service Provision - Enforce different access policies of applications and service levels for different subscriber classes, such as guaranteed bandwidth for gold-class customers and applications;
  • New Billing Model - Instead of the all-you-can-eat flat rate billing, deploy a more revenue-generating content (application, service-level) based billing model;
  • Traffic Optimization - Balancing of bandwidth allocation to different time-sensitive applications such as VoIP, streaming, Web browsing, file transfer and email sending/receiving. Optimize bandwidth utilization by throttling bandwidth abuse (e.g. P2P file swapping) and reserving for high-profit-generating traffic such as provisioned VoIP, streaming service and gaming;
  • Security Threat Mitigation - With GenieATM’s intelligent anomaly network detection technology, GenieNPC can be programmed to control and contain security threats detected at critical links to protect both subscribers and the carrier networks.
• Telecom/SP-grade Solution Performance and Capacity - Adoption of Flow-based technology and the distributed architecture of GenieATM enables scalable, ubiquitous network analysis capability. The active-active redundancy design of GenieNPC makes it the five-9s reliable policy service control solution without single point failure. Now used by a number of leading telecoms/service providers, GenienNRM solutions have proved to provide carrier-grade performance and capacity.

Figure. Service Provider Solution Deployment: abundant data source, cohesive management

• GenieATM 6300, GenieATM 6100- The distributed GenieATM deployment consists of a single controller (GenieATM 6300) and multiple collectors (GenieATM 6100 or GenieATM 6300). The controller provides a single point of management to the system for real-time GUI data monitor, analysis reports, anomaly console, troubleshooting utility, historical examination and system configuration. The system performance and capacity is stackable by adding the number of collectors, and hence the solution fit from the small service providers to the largest, tier-1 telecom and service providers.
  
  Success Story
  CNC Selects GenieATM to Optimize Network Planning and Analysis
  Built and operated by CNC, CNCnet owns very high speed International transit links (1.2Gbps), peering links to other domestic ISPs (3.2Gbps) and the extra high speed backbone infrastructure (40Gbps). As a national-wide IP network backbone, CNCnet provides high-speed data transportation and a variety of networking services.........(more)
  
  
• GenieNPC 5800 TM & GenieNPC 5100 AP - The GenieNPC 5800 Traffic Manager and GenieNPC 5100 Application Processor products provide an ideal solution for service providers to align bandwidth policy with cost/revenue. It enables operators to limit non-profit generative applications usage (e.g. P2P file-swapping) on expansive transit bandwidth and minimize network abuse impact on network performance. It also distinguishes the service provider from others by offering customer differentiated services and quality of service.